Before experiential retail had its own term, Adrian Joffe, CEO of Dover Street Market, envisioned a space that tore down the barriers of a standard department store.

In 2004, he co-founded Dover Street Market in London, alongside his wife and co-founder Rei Kawakubo, as a way to bring designers together in a shared space and make avant-garde more accessible. Each brand has its own unique space—similar to a pop-up—that showcases key items alongside artwork from photographers, lighting artists and more.

Joffe chooses his collaborations intuitively—and it seems to be working. Dover Street Market has expanded to five additional regions, including Tokyo’s Ginza district, New York, Singapore, Beijing and Los Angeles.