Greta Thunberg is a voice to reckon with.
Few people have accomplished in a lifetime what Greta Thunberg has managed to achieve in 17 years.
The Swedish climate activist has led global demonstrations, spoken at the UN Climate Action Summit and earned the title of Time’s Person of the Year in 2019. After infamously leading a global school strike for climate action—along with her appearance at the summit in which she criticized leaders for failing to act appropriately on climate change—she became what Time called an “icon of a generation.”
That generation, Gen Z, is a cohort of young adults known for their unrelenting values—and commitment to aligning their spending with those values. Thunberg embodies the essence of her generation and continues to push for a more sustainable future.