Marianne Romestain is fine-tuning the conventional wisdoms of Parisian retail.
It’s no easy feat for any 108-year-old retailer to thrive in the current climate, but Marianne Romestain, chief merchandising officer for the famed French retailer Galeries Lafayette, is fine-tuning the conventional wisdoms of Parisian retail.
Along with developing the retailer’s omnichannel offerings, Romestain’s team oversees the buying for Galeries Lafayette’s newly minted flagship on the Avenue des Champs-Élysées—the company’s contemporary counterpart to its stately Haussmann store.
While the pandemic has thrown a wrench in sales forecasts for 2020, and has left the status of luxury and streetwear—as well as the overall outlook on millennial and Gen Z spending—suspended in the air, the 70,000-square-foot Art Deco department store may have a jump start on what’s to come in retail.
Under Romestain’s guidance the store has become a jewel box of in-demand labels like A-Cold-Wall, Needles, Sacai and more, and it has merchandised a modular environment ready for whatever the fashion gods send next.