Triarchy founder and creative director Adam Taubenfligel is bringing a fresh perspective to sustainable denim.
Through the use of sustainable fibers like Tencel and his creative experimentation with upcycled vintage denim, Adam Taubenfligel, founder and creative director of the men’s and women’s denim brand Triarchy, is among the roster of emerging premium brands with a pulse on sustainability. And as a brand from Los Angeles—where a drought can halt business—Taubenfligel became even more aware of denim’s water usage crisis.
Describing denim as the “worst offender” when it comes to water waste, Taubenfligel has been persistent in his push to bring, not just sustainability, but a mindfulness of overall environmental impact to the denim industry. And his influence goes beyond denim—Taubenfligel regularly speaks to a wide variety of groups regarding the dangers of water waste and fast fashion.
Describe your design aesthetic.
My design aesthetic pays respect to the heritage of denim while looking towards the future, in terms of new ways of creating the fabrics and washes we have all come to know and love. The aesthetic is to maintain heritage but through a future lens.
Why do you think your designs are resonating with consumers today?
Timelessness and sustainable denim that forgoes trends is what is resonating with conscious consumers. Our whole mission is to create sustainable denim that goes beyond simply making it more responsibly. It is also about making clothing that people will want to keep for a long time, to create fewer better styles that are worth the investment and that you live your life in.
If you could change on thing about the denim industry, what would it be?
Transparency. There needs to be a system in place where consumers have access to easily identifiable symbols that accompany the items they want to purchase, and that clearly indicate the impact those things are having on the planet and the people who made them. If we would adopt something like the food industry uses to inspire change in this backwards industry, that would be an amazing first start.
What advice would you give to a new denim designer?
Learn about the processes of the fabrication of this material and the ways in which you can achieve the aesthetic you want with a minimal impact on the planet. Collaborate.
What’s exciting you about denim in 2019?
The advances in sustainable laundry processes continue to amaze and excite me as to where they are going from here. It’s reassuring to see dedicated people working on making the fabric and wash processes as sustainable as possible, and in doing so, continuing to innovate for tomorrow on what we are celebrating today.