When Levi Strauss & Co. CEO and president Chip Bergh filled the post in 2011, he inherited a storied brand whose bright light had dimmed. Having spent 28 years in brand management at Procter & Gamble, Bergh was eager for a challenge. By tapping into the wants of millennial and Gen Z consumers, Bergh has been widely credited with spearheading the company’s return to glory and restoring Levi’s inimitable cool factor. His renewed focus on women’s wear, as well as diversifying Levi’s business models, has resuscitated the brand’s once flagging sales.

And in March, he carried Levi’s into a new chapter when the brand began trading once again on the New York Stock Exchange starting at $22.22 a share—a move that will deliver more funds to fuel future investments.