Danny Hodgson worked at British Airways for 25 years before he left to launch an idea of his own: a premium denim store that offers by-appointment workshops to connect men with the world’s best selvedge denim brands.

The London retailer launched in 2012 and has since become a haven for denim heads seeking hard-to-find brands like The Flat Head from Japan, Dawson Denim from the U.K and Steel Feather from Norway. What was once a makeshift shop operating out of a West London apartment has become a denim destination with several exclusive lines and, beginning this year, a second location in Manchester.