simultaneously elevating denim to the haute couture level while making designer fashion accessible. The Balenciaga creative director with a streetwear edge revived the fashion house’s couture business last year, combining made-to-order jeans with modern nods to archival Cristobal Balenciaga pieces. Demna’s second collection featured indigo and black denim jackets and jeans as well jean skirts with a train. 

Demna’s creative relationship with rapper and Yeezy designer, Ye, has landed him on the radar of pop culture enthusiasts. In addition to providing creative direction for the rapper’s release events for his album “Donda” in 2019, Demna has joined forces in bringing Ye’s utilitarian designs to the masses with “Yeezy Gap Engineered by Balenciaga.” Collaborative pieces have included moto-inspired denim jackets, straight fit jeans and hoodies and tees with a dove motif that represents “unnamed hope for the future.” 

“This first of its kind launch sees Ye’s peerless vision bring together the most influential designer of his generation, Demna, with iconic American brand, Gap,” Yeezy Gap said in a statement prior to Ye’s split with the brand.