stylist and costume designer
Heidi Bivens
stylist and costume designer

Deep Dive

HBO’s “Euphoria” is in an elite class of television shows with a costume department worthy of fashion recaps, dedicated slideshows and how-to guides to help fans emulate the style of their favorite character. Stylist and costume designer Heidi Bivens is behind the looks. While working extensively in fashion and film combined—her credits span Purple, Vogue, i-D magazine, “Spring Breakers” and “Mid90s”—Bivens bridges the gap between two disciplines that gives her a unique perspective and vision.

In “Euphoria,” Biven curates the character-defining looks of its Gen Z cast, and in the process influencing millions of watchers. From low-rise miniskirts, corset tops and keyhole bodycon dresses to non-binary tops and jeans, the pieces she selects eventually land on the mood boards and in the shopping carts of young consumers. 


What denim buzzword do you think is overused? And what would you replace it with?

“Distressed” is overused. “Pre-loved” is a nice alternative.

What do you wish more consumers knew about the jeans they buy?

Knowing and caring about where they’re produced and details about fabric sustainability.

If you had one request for denim brands, what would that be?

Make more styles for petite girls. I’m 5’4 and have trouble finding jeans that fit me off the rack.

What can other apparel categories learn from the denim industry?

How past trends can come back in a way that doesn’t have to be overly retro.

What was your most recent denim purchase?

Everlane baggy jeans and a Sixty-Nine denim tote

What is your first denim memory?

Shopping denim at thrift stores and finding the perfect fit.