Imran Tanveer’s 14-years of experience as a denim researcher has led to one of Crescent Bahuman Limited’s (CBL) biggest achievements. This year the Pakistani vertical denim manufacturer introduced Blue Infinity technology, a process that eliminates indigo from the denim-dyeing process. The technology is part of a more compact dyeing range, which requires fewer dye boxes and less water. In total, CBL uses 70 percent less water and energy than the standard indigo dye process. Additionally, all chemicals used in the process are GOTS 6.0-approved. Blue Infinity is also designed to meet all restricted substance list (RSL) requirements from major brands and retailers.
As CBL’s assistant vice president for R&D, Tanveer is motivated to spark long-term change in the industry. Skilled in denim fabric developments, trends analysis and creative concept creation, he has dedicated his career to developing sustainable textiles. Sustainability is ingrained in CBL’s DNA, embarking on a green journey where it’s been able to manufacture 100 million jeans per year using more responsible processes including organic bleach, environment impact measuring software and water- and energy-efficient washes.
The manufacturer has also collaborated PaperTale to implement tracing technology during production. All stages of its production process are registered and verified.
What denim buzzword do you think is overused? And what would you replace it with?
Quite a few words come to mind, but “sustainability” is a cliché. We see claims of sustainable jeans while the product itself is somewhat shy of the expectations. I believe we should start describes fabrics and processes as “responsible.”
What do you wish more consumers knew about the jeans they buy?
I am an avid believer of technology and I think it’s the right time for consumers to learn more about transparency. Blockchain technology helps address this so consumers can easily understand whether the jeans they’re buying are made in a responsible way and if the people that made it are treated and paid fairly.
If you had one request for denim brands, what would that be?
Brands have a major influence in promoting responsibility. The partnership between brands and suppliers needs to be aligned so manufacturers have the support they need to follow circular parameters and adopt more responsible practices.
What was your most recent denim purchase?
As a product developer, I am very cognizant in selecting the right pair of jeans. It’s been a while since I have made a purchase, but my most recent denim purchase is of CBL’s Blue Infinity comfort stretch denim.
What is your first denim memory?
I remember the first fabric I developed back in 2008 all on my own, where we received an order to produce 40,000 pieces. Just the thought of 40,000 people wearing those jeans gives an immense gratification and desire to do better.