Marking his second year on the Rivet 50, American Eagle CEO Jay Schottenstein has guided and maintained the company’s leadership in the teen denim business; American Eagle reported in June its 17th consecutive quarter of comp-sales growth.

Not only has the company been testing the waters of subscription services with its Style Drop member-split wardrobe, and tapping into cool-kid teen trends like CBD, it went hard into this year’s back-to-school season, kicking things off with the likes of Lil Wayne for an exclusive collection.

As the company grows its offerings of Curvy jeans and extended sizes, Schottenstein is leading the charge to make denim more accessible to all body types.