As the owner and CEO of Fred Segal, the Los Angeles-based store that established the blueprint for premium denim retail when it opened in 1965, Jeff Lotman is responsible for its business and maintaining its legacy. For the past 57 years, Fred Segal has been credited with pioneering the designer denim craze and amassing an A-list celebrity following throughout the decades, from Elvis Presley to Britney Spears.
With denim deep in a retro cycle, the iconic retailer recently relaunched its famous Denim Bar, featuring top denim brands that embody the ideals of today’s customer by centering on sustainability and inclusivity. Now called The Original Jean Bar, the curated space features brands like Good American, Frame, Closed, EB Denim, and Re/Done, showcasing sustainable development in a way that feels both fresh and nostalgic.
Expansion is in the cards. The company is eyeing up to six, 900-square foot stand-alone Jean Bar locations separate from Fred Segal stores in 2023. Eventually, it will have locations in “every major city” across the country, beginning with New York and Miami, and plans to expand the concept internationally in the next few years.
What do you wish more consumers knew about the jeans they buy?
Your perfect fit does exist, you just haven’t found it yet.
If you had one request for denim brands, what would that be?
For sizing to be more inclusive.
What can other apparel categories learn from the denim industry?
How style can meet function to creatively provide a long-lasting authentic product.
What was your most recent denim purchase?
Wood Wood jeans.
What is your first denim memory?
Buying jeans at Fred Segal in the late ’70s.