Former rocker Jonny Johansson is the impossibly cool co-founder and creative director of Acne Studios, a Stockholm-based fashion house.

For over 20 years, Johansson has brought a Scandinavian aesthetic to fashion and denim with approachable designs that are at once nostalgic and ultra-modern. And in the process, sometimes instigating a global phenomenon like millennial pink—the signature color of Acne’s shopping bags before it was dubbed “millennial” pink.

In 2019, timely, strategic moves, like unisex designs and collaborations with brands like Starter Black Label and the NBA, have enhanced the brand’s It-factor among streetwear fans. Meanwhile, Blå Konst, Acne’s denim line, continues to blossom into a denim head favorite for its minimalistic, rigid constructions.