EcoAge, co-founder and creative director
Livia Firth
EcoAge, co-founder and creative director

Deep Dive

The co-founder and creative director of Eco-Age, Livia Firth leads one of Europe’s premier consulting and creative agencies specializing in integrating sustainability into business. The group strives to help brands lower their impact on people and planet, while sharing their journeys transparently through media relations and storytelling.

Over the past decade, Eco-Age has worked closely with NGOs, industry insider and global governments to advocate for sustainable sourcing. The organization established the Green Carpet Challenge—soliciting stars and public figures to wear ethically produced, ecologically friendly designs or repurposed garments on their trips down the red carpet at award shows and events. The Green Carpet Fashion Awards debuted in 2020, celebrating the best of sustainable fashion. Broadcast globally during Milan Fashion Week, the event has reached billions of viewers. Firth and Eco-Age also produced “The True Cost,” a documentary directed by Andrew Morgan that explored the fashion industry’s impact on workers and the environment, as well as “Fashionscapes,” a candid look at the industry’s efforts to develop a circular economy, and the greenwashing that threatens progress.

Firth is known for examining fashion and sustainability through an unconventional lens, speaking to issues like diversity and inclusion, climate change and digitization with candor and directness. She was honored as a United Nations Leader of Change and has been recognized with the U.N. Fashion 4 Development Award and the Rainforest Alliance Award for outstanding achievement in sustainability.