Deep Dive
While sustainability may feel like a race against time, it isn’t a competition. But if it was, Blazed and Glazed TikTok personality Macy Eleni would have bragging rights for being a thrifting maverick. “I realized thrifting was my superpower well over a decade ago,” Eleni said. “Back in high school, I’d thrift my clothes for school and try to re-create all the looks from my favorite fashion magazines that covered my bedroom walls.”
Eleni takes her 436K TikTok followers on shopping excursions to Los Angeles area thrift stores, flea markets and estate sales to scour the racks for Y2K-era low-rise jeans, leather moto jackets, blinged tees and platform boots. Her “thrift the look” videos encourage viewers to find budget-friendly versions of runway looks and Bella Hadid’s latest street style, while her “thrift with me” videos highlight the thrill of finding a deal. It all comes together in Eleni’s thrift haul videos where she brings the preowned garments to life with her fearless styling and positivity. Eleni said she hopes her followers feel “utter and complete permission to be themselves and celebrate who they are” and that they can build the wardrobe of their dreams in an accessible and sustainable way.
What denim buzzword do you think is overused? And what would you replace it with?
“Flattering” because who decides what’s flattering on someone and what isn’t? Let’s just wear whatever we feel comfortable in instead of what other’s think may look best on us.
What do you wish more consumers knew about the jeans they buy?
That vintage denim is superior and hot. There are endless styles, washes and cuts that already exist. Of course, I say that with the privilege that comes along with being able to find my size in the vintage market. A lot of times it’s a different experience for someone in a larger body, so I just encourage people to at least check a secondhand option before buying new.
If you had one request for denim brands, what would that be?
Inclusive styles for all.
What can other apparel categories learn from the denim industry?
A good pair of jeans or denim jacket can truly last you a lifetime, which is why you can find so much of it secondhand that is still in amazing condition. Quality over quantity baby!
What was your most recent denim purchase?
A pair of simply perfect baggy vintage Diesel jeans that I snagged at goodwill for $5. I am so into everything Diesel right now.
What is your first denim memory?
My mom wearing super sick DKNY jeans in the ’90s. I thought she absolutely stunning and looked just like Monica on “Friends.”