Artist Ian Berry uses denim to create his own blue world.

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Hailey Bieber

Levi's, 501 ambassador

When Hailey Bieber and Levi's teamed up, it was social media magic for the brand.

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Models and sisters Bella and Gigi Hadid are not afraid to experiment with denim in their off-duty styles.

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Mariette Hoitink

HTNK, Founder

HTNK founder and Amsterdam Denim Days co-founder Mariette Hoitink is denim's biggest cheerleader in Amsterdam.

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Lucia Rosin

Meidea, Owner

For more than 30 years, Meidea owner Lucia Rosin has been bringing forward-thinking ideas to the design room.

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Mohsin Sajid

Denim History, Founder

Designer and educator Mohsin Sajid is guiding the next generation of responsible denim designers.

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Piero Turk

Denim consultant

Denim veteran Piero Turk has an eye for denim inspiration.

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Nick Williams

Denim Branded, Author

Author Nick Williams tells the tales behind the most storied denim brands in the world.

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Tilmann Wröbel

Monsieur-T., Founder

Denim design consultant Tilmann Wröbel offers a luxury-meets-streetwear approach to denim design.

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