Rivet 50 Index

HTNK founder and Amsterdam Denim Days co-founder Mariette Hoitink is a force behind Amsterdam's denim scene.

Artist Ian Berry uses denim to create his own blue world.

When Hailey Bieber and Levi's teamed up, it was social media magic for the brand.

Models and sisters Bella and Gigi Hadid are not afraid to experiment with denim in their off-duty styles.

Cristian Murianni of the Denim Institute Milano is keeping denim traditions alive.

For more than 30 years, Meidea owner Lucia Rosin has been bringing forward-thinking ideas to the design room.

Designer and educator Mohsin Sajid is guiding the next generation of responsible denim designers.

Denim veteran Piero Turk has an eye for denim inspiration.

Author Nick Williams tells the tales behind the most storied denim brands in the world.

Denim design consultant Tilmann Wröbel offers a luxury-meets-streetwear approach to denim design.