Informa Markets Fashion connects and inspires the global fashion community through online experiences, industry insights and worldwide fashion trade events including MAGIC, COTERIE, PROJECT and SOURCING at MAGIC. From more effective manufacturing and supply chain opportunities to creative design inspiration and retail on the wholesale floor, Informa Markets Fashion’s diverse portfolio supports the entire fashion ecosystem—fostering innovation and driving creativity year-round.
Headquartered in Austria, Lenzing Group is a leading producer of premium wood-based cellulosic fibers. The company’s branded fibers include TENCEL™ Lyocell and Modal and ECOVERO™ Viscose, which are used across apparel and home categories, including denim. Committed to sustainable innovation, Lenzing has developed solutions such as True Carbon Zero TENCEL™ and TENCEL™ with REFIBRA™ technology to reduce fashion’s footprint. Visit Lenzing's Carved in Blue blog to discover news, personalities and innovations in the denim world.
Despite the rise of direct-to-consumer (DTC) online shopping—which grew further during the pandemic—wholesale remains a means for brands to gain new customers and drive sales. And for retailers, these wholesale partnerships help deliver newness, varied experiences and coveted labels to customers. Wholesale has proven to be a symbiotic relationship that can help brands and merchants weather ups and downs, and even brands with their own established brick-and-mortar presence can benefit from wholesale partnerships. Download the 2021 Wholesale report—brought to you by editors and reporters from across Fairchild Media Group, which includes WWD, Sourcing Journal and Footwear News—to learn more.
Each video in this 3-part series features a different executive discussing how wood-based TENCEL™ branded fibers have enhanced their business and positioning with their customers. womenswear brand Bella Dahl touts their silky hand feel; World Textile Sourcing (WTS) has turned to TENCEL™ with REFIBRA™ technology to create more durable recycled garments; and The Company Store uses TENCEL™ fibers for homegoods that last.
As consumers look to freshen up their living spaces with a focus on health and comfort, and more fashion brands expand their offerings into the home category, Lenzing's soft-yet-strong TENCEL™ branded lyocell and modal fibers can help meet their increasingly high textile expectations. These fibers also offer the desired combination of design potential and durability for products that will look good and last. This report highlights how to incorporate TENCEL™ into three different categories of home goods. Download the report to learn more.