Cotton Incorporated is a not-for-profit company funded by U.S. cotton producers and importers, whose mission is to increase the demand and profitability of cotton. Discover What Cotton Can Do.
The 2020 Circularity Survey Report from Sourcing Journal, sponsored by Cotton Incorporated, found that almost nine in 10 fashion companies have either existing or future plans to address circularity. And those in the industry see strong consumer demand for recycled and upcycled products. But despite this overwhelming support for closing the loop, there are still obstacles standing in the way of widespread, scalable change.
The report reveals where companies can focus their efforts, the role traceability plays and how long it will take for full adoption.
The Recycling: Circularity’s Weak Link webinar with Madewell, Circle Economy, McKinsey & Company and Cotton Incorporated explored the challenges inherent in recycling apparel into like-virgin inputs, the infrastructure needed for collection and sorting, the investments needed to grow fledgling innovations, the ways in which the industry can collaborate to accelerate momentum and how consumers can play their part.
Cotton Incorporated conducts research to benefit every link on the cotton supply chain and develops promotions that encourage the use and desirability of cotton and cotton products. Cotton Incorporated is recognized as a global authority and resource for all things cotton.