Beximco Group, group director and CEO
Syed Naved Husain
Beximco Group, group director and CEO

Deep Dive

Beximco is looking to the future to cater to fast-evolving fashion trends, developing various technology initiatives engineered to help the company cut manufacturing lead times and retailers’ time to market. At the helm of the Bangladesh-based textile company is Syed Naved Husain, whose expertise is taking the denim manufacturer in creative directions.

Within the past year, Beximco has elevated its presence in New York with the addition of a SmartLab, a sampling unit and a denim school. Designers and product developers who visit the SmartLab can develop garment washes that fit their requirement, and digitally transfer their chosen wash recipe to Beximco in Dhaka for bulk production. Closer to home, the denim manufacturer opened Beximco 2 last year, a 450,000-square-foot facility that can produce 6 million yards of denim per month. The facility boasts what Husain calls the “world’s largest washing plant under one roof” and uses a salt-free, waterless dye system.

The company is also building a network of urban factories that will help designers develop and produce a small batch of orders for trials or test marketing. These facilities can make up to 1,000 pieces of garments for quick-to-market and pre-bulk-buying runs.

As part of Husain’s future-looking vision, Beximco is leveraging 3D design technology powered by software firms CLO and Browzwear to aid its sampling arsenal and deliver realistic garment simulations. Beximco is also now teaming with material sciences company Recover Textile Systems with the ambitious goal of becoming the world’s largest collector and recycler of textile waste.

What denim buzzword do you think is overused? And what would you replace it with?

Sustainability is the most common buzzword nowadays and I would like to replace this with responsibility or responsible denim. Because there is only one planet Earth that is habitable for us, and we must become responsible at all levels of manufacturing and selling to protect Mother Nature.

What do you wish more consumers knew about the jeans they buy?

Beximco believes in transparency, and now most of what consumers are knowledgeable about the color, aesthetics and style of their jeans. I wish they would be more curious about the ingredients of the jeans. How they are developed. How much time, resources and steps are taken into manufacturing to sell so they can give more value to it.

If you had one request for denim brands, what would that be?

Manufacturing jeans uses massive amounts of water. While the figures vary slightly depending on whom you ask, it takes approximately 1,000 gallons of water to produce one pair of jeans (the equivalent of three days of water usage for a household). I request brands to make fashion more sustainable. Use alternatives on each step saving the planet, and the world’s favorite textile, in one fell swoop.

What was your most recent denim purchase?

I have recently purchased a pair of Levi’s jeans, but to be honest I love wearing our Beximco jeans from fiber to garment. The denim is based on patented hemp cottonization and state-of-the-art recycled cotton in partnership with Recover.

What is your first denim memory?

The most astonishing part of my life was when I entered into this world of denim. I can still remember that it was so overwhelming to know the making process of that pair of jeans, which I used to buy without knowing anything about it.