While the debate beats on about whether Virgil Abloh’s referential designs make him a designer, per se, there’s no question that the Off-White creative director and Louis Vuitton artistic director of men’s wear is a die-hard collaborator and creative—and with the fan base to back up the hype.

In 2019, along with new collaborations with Nike, The Metropolitan Museum of Art in New York City and furniture company Vitra, Abloh staged sold-out exhibitions based on Louis Vuitton’s F/W ’19 collection in Chicago and New York City. And he kept denim on the runway with deconstructed streetwear for Off-White, and his elevated take on utility for Louis Vuitton.

Abloh’s point of view appears to be resonating with fashion consumers. Without directly naming Abloh, LVMH said in April that Louis Vuitton saw “remarkable growth across all of its businesses” and said the brand’s creativity was “ever more striking and innovative.”