The success of streetwear designer Virgil Abloh represents a changing of the guard in a fashion industry.
If streetwear’s evolution into luxury had a patron saint, it would be Virgil Abloh. As the founder of the high-end streetwear brand Off-White and, recently, the artistic director of menswear for Louis Vuitton, Abloh is the common link between two genres of style that were formerly at opposite ends of the fashion spectrum.
His designs—be it Off-White’s deconstructed denim and industrial belts, his collaboration with Nike or Louis Vuitton’s rainbow-themed Spring ’19 men’s collection—are influential.
But the trajectory of Abloh’s career is what sartorial dreams are made of. From Kanye West collaborator and underground streetwear designer, to helming two coveted designer labels, Abloh’s rise represents a changing of the guard in a fashion industry that embraces new ideas, diversity and inclusivity.
“Virgil Abloh at Louis Vuitton signals a strong shift of luxury brands fully embracing streetwear culture. While Abloh has a non-traditional background, one can’t argue with the business he’s built at Off-White or the powerful influence streetwear has on the industry,” said Melissa Moylan, Fashion Snoops VP, creative, womenswear.