The three D’s that have come for the supply chain: disruption, digitization and distress, have radically restructured the way the apparel industry operates and the role consumers play. While retailers have more mimicked the turtle in this race for the future, savvy consumers have played the rabbit, upending things faster than most companies can adapt.
While that disparity intially resulted in a period of turmoil with doors closing and bleak outlooks, ultimately it ushered in a new energy that’s shaken off the complacency that threatened to leave so many behind. Today, companies are emboldened, creative and experimental, willing to take big risks in a bid for even bigger rewards.
Join us on October 11, 2018 in New York City for our annual Sourcing Summit to discuss the supply chain’s evolution and why a slow-going journey won’t win the race.
Topics we’ll talk about:
Keynote: Peter Fader, The Wharton School Frances and Pei-Yuan Professor of Marketing
As co-founder of Zodiac, a predictive analytics firm that was recently acquired by Nike, Fader has been an expert in data and customer centricity since at least 2011 when he published his first book on the topic. The Wharton professor has a thing or two to tell the industry when it comes to creating a playbook for customer centricity, which isn’t to be confused with simply being customer friendly. Not all customers are created equal, and companies that understand that—like Amazon—know their best customers are their most valuable assets. Hear from Fader on how to best develop a customer-centric strategy, how to think about customer lifetime value, and why it’s vital to tailor your approach, your products and your messaging to cater to these customers. And to do it, it’s going to mean looking at data in an entirely new way.
The Companies Taking Your Market Share
New apparel companies are increasingly finding white space in the sector—and they’re discovering it in the areas traditional stores have long since abandoned, or among consumers who have been overlooked or underserved for too long. This panel will focus on how established chains have left the door open for digitally native brands to launch collections, build communities, answer a need, and ultimately put down roots in their backyards.
How to Avoid Becoming Collateral Damage in the Trade War
From week to week—and tweet to tweet—the global landscape changes. With U.S.-China trade hanging in the balance, strained relationships with allies in Europe and ongoing negotiations north and south of the border, this panel will go beyond the headlines and hyperbole to reveal what the escalating tariffs and protectionist stance really means for our industry.
Why Fashion is the New Playground for Tech
Increasingly Silicon Valley is having more influence on the apparel market than New York, Paris or Milan combined. Those fashion capitals might be home to fashion week, but the future leaders in the space are as likely to spring from the Bay Area as automation, virtual reality and data analytics transform how we design, produce and shop. This panel will reveal insights on the tech engines inside some of the fastest growing apparel brands and offer a look at where the key innovations in tech will take the apparel industry in the coming years.
How Sustainability Also Means Profitability if You do it Right
Sustainability has slowly evolved from nice-to-have to necessary, and while many companies recognize that, fewer have figured out how to make sustainability and profitability coexist—at least without sacrificing fashion or raising prices to a point that sends consumers packing. This panel will bring you the B Corps that have cracked this code and the brands that have built sustainability into their core to shed some light on how it’s done.
Retail’s Rally: Trends Set to Shape the Future
One year ago, the retail sector was on the ropes. The one-two punch from online competition and apathetic shoppers left stores scrambling to define vastly different strategies. A year later, it’s time to determine who’s still a contender and who may still throw in the towel. This panel will score up-and-coming and long-standing retailers on whether they’re fit to weather the sector’s storm, insulate against the war on trade and carve out a distinct niche from Amazon.
Who should attend:
- Sourcing, production, product development, technology and retail leaders, change agents and innovators looking to position their apparel or footwear firms for the future.
Secure your tickets now for early bird rates! Early bird rates are good through July 31, 2018.
Register here today.