Drawing inspiration from Japanese street culture, the first ever Fenty Puma by Rihanna collection mixed cultural influences with gothic overtones and exaggerated volumes and proportions. Encompassing footwear, apparel and accessories for both women and men, the Fenty Puma Collection blurred the line between genders in much the same way that has made Rihanna such a fashion trend-setter.
I wanted to take Puma to a new place with something unpredictable and unexpected.
“This collection is not only a representation of who I am and how I dress, but also pushes the boundaries of what I wanted to create with Puma,” said Rihanna, who serves as Puma’s brand ambassador and women’s creative director. “I wanted to take Puma to a new place with something unpredictable and unexpected. It’s Japanese street culture with a haunting twist. I played with texture and silhouettes and all of the fabrics are luxurious. I reinterpreted the traditional in my way. I’m looking forward to sharing the collection with the fashion community and fans.”
Of course, it would not be a Puma show without footwear, and Rihanna took the opportunity to debut the Fenty Trainer, a futuristic training shoe set to hit stores worldwide on Feb 26. Meanwhile Rihanna’s Fur Slide slippers will debut in April, followed by the return of the infamous Puma Creepers in May. The full range of clothing, footwear and accessories will be available worldwide starting in September.