In January 2015, the company founded by Tory Burch’s ex-husband Chris Burch shut all of its doors. Seven months later Xcel Brands Inc. entered into an agreement to acquire the C. Wonder brand.
For the relaunch, C. Wonder tapped fashion stylist and fashion critic Brand Goreski to lead the brand creatively. The exclusive collection for QVC includes women’s footwear, clothing, accessories and jewelry ranging from $26-$236. The brand’s signature bright colors, tassel details, bohemian prints and patterns are featured throughout the collection.
“C. Wonder was celebrated for its design aesthetic of easy and covetable on-trend pieces that are iconic yet fashionable,” said Rachel Ungaro, QVC vice president, fashion and beauty merchandising. She added, “We are excited to bring this beloved brand to QVC and provide shoppers with an opportunity to discover C. Wonder. Brad’s fashion and lifestyle expertise will shine through as he showcases the collection and shares styling tips on how to incorporate the products into an everyday wardrobe.”