Elliott Lucca is shifting its online marketing and sales strategy.
Beginning March 21, all sales that would normally take place on ElliottLucca.com will be redirected to Zappos. Consumers will be able to click through from the brand’s website to Zappos.com to purchase its products.
The handbag brand will focus on enhancing the “brand experience” on its website through lifestyle and marketing content, look books, collection updates and sneak peeks of photo shoots.
Elliott Lucca Brand Leader Keri Talucci said, “This is an opportunity for us to team up with one of the best destination e-commerce sites and collaborate more closely. Zappos can help grow our reach and visibility of the brand much faster, ultimately helping all of our channels.”
Zappos will offer Elliott Lucca’s entire Spring ’16 range. The collection, inspired by Sayulita, Mexico, combines the brand’s signature woven techniques with lightweight, functional shapes.