Tastemaker Danielle Bernstein’s influence extends beyond her blog, We Wore What. With more than 1.6 million Instagram followers and more 37,000 followers on Twitter, the native New Yorker has captured the attention of stylish women with snapshots of her effortless city chic aesthetic and inventive festival style.
Last year the influencer collaborated with designer Jordan Adoni, founder of New York City-based shoe brand Modern Vice, to launch Archive Shoes, a small collection of contemporary boots based on classic silhouettes. After years of customizing shoes at the Modern Vice factory, Bernstein said developing her own designs was a seamless next step.
The initial Archive collection rolled out in the spring, offering Chelsea boots, lace-up boots with an exposed side zip and a short and tall stretch leather boots. Highlights in the pre-fall line include an over-the-knee boot in off-white nubuck leather, a neoprene bootie and a block heel lace-up boot with dramatic eyelet details. The collection retails for $250-$550 and is available on Shopbop, Revolve, Free People and more.
For Fall ’17, Bernstein says fans can expect new styles and elevated designs. “I design according to my preference, which I hope appeals to my followers, as well,” she added.
Vamp spoke to Bernstein about her foray into footwear and how her personal style inspires designs.
VAMP: How did the shoe line come about?
Bernstein: From the moment I stepped into what I like to call the “magic factory” of Modern Vice six years ago, I was inspired by the visible production of what goes behind the making of a shoe. Jordan Adoni and I hit it off being native New Yorkers and our love for shoes and started customizing boots together for the next several years. It seemed like a seamless next step to create our own line of shoes under a new brand with a new look, earlier this year.
VAMP: What are some signatures of the brand?
Bernstein: The search for the perfect fitting boot has never been easy. There was always something that I didn’t quite like from the heel height to the toe shape and material, so I set out to create the perfect fitting boot in several traditional styles, i.e. the Chelsea boot. Comfort and a great pointy toe are important.
VAMP: Where do you find inspiration for your designs?
Bernstein: This first collection is inspired by the streets of New York City. Each boot is named after a local West Village street that are is a part of my everyday life.
VAMP: Describe your personal style.
Bernstein: My personal style is a blend of being an edgy New York City girl with inspiration being pulled from my travels around the world.
VAMP: What has the response been like so far?
Bernstein: Extremely positive. People are responding really well to the high end look at a contemporary price point.
VAMP: What is your favorite part of the design process?
Bernstein: Seeing my designs come to life. It’s incredibly rewarding.