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Adidas Packs Even More Carbon Into its Newest Racing Shoe

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Companies are on a mission to take excess carbon out of the air, but footwear makers can’t stop packing it into race-ready running shoes. On Thursday, Adidas released the Adizero Adios Pro, a new marathon running shoe that builds on the now-standard and controversial carbon fiber plate found in most top-flight endurance-running footwear. On the…

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