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Adidas Packs Even More Carbon Into its Newest Racing Shoe

Where are fashion’s priorities? How sustainability will fare post pandemic is just one of many open questions. Join SJ on July 15 at 11 am for a webinar on how the crisis will affect future sourcing decisions and how to better measure progress.

Companies are on a mission to take excess carbon out of the air, but footwear makers can’t stop packing it into race-ready running shoes. On Thursday, Adidas released the Adizero Adios Pro, a new marathon running shoe that builds on the now-standard and controversial carbon fiber plate found in most top-flight endurance-running footwear. On the…

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