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Adidas Packs Even More Carbon Into its Newest Racing Shoe

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Companies are on a mission to take excess carbon out of the air, but footwear makers can’t stop packing it into race-ready running shoes. On Thursday, Adidas released the Adizero Adios Pro, a new marathon running shoe that builds on the now-standard and controversial carbon fiber plate found in most top-flight endurance-running footwear. On the…

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