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Adidas Contributes to Marathon Footwear Arms Race With Adizero Update

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

As the race to engineer the world’s fastest performance running footwear heats up, Adidas offers up its own entry: the Adizero Pro. For more than two decades, the Adizero has been one of the brand’s premier technical running silhouettes, owing its origin to a collaboration between Adidas and Japanese footwear designer Yoshitori Omori. “From the…

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