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Adidas Taps Allbirds for Ambitious New Sustainability Goal

Where are fashion’s priorities? How sustainability will fare post pandemic is just one of many open questions. Join SJ on July 15 at 11 am for a webinar on how the crisis will affect future sourcing decisions and how to better measure progress.

When Allbirds said it would openly share its sustainability smarts with the footwear industry at large, it wasn’t messing around. Global athletic apparel and footwear phenom Adidas has joined forces with the Silicon Valley upstart in an effort to create a performance shoe with the lowest carbon emissions on the market. Adidas said the two…

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