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Adidas Taps Allbirds for Ambitious New Sustainability Goal

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

When Allbirds said it would openly share its sustainability smarts with the footwear industry at large, it wasn’t messing around. Global athletic apparel and footwear phenom Adidas has joined forces with the Silicon Valley upstart in an effort to create a performance shoe with the lowest carbon emissions on the market. Adidas said the two…

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