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Adidas Kicks Off Bad Bunny Partnership With Coffee-Inspired Sneaker

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Past Crocs collaborator Bad Bunny is trading in clogs for sneakers. Adidas will kick of a long-term creative partnership with the Grammy-nominated performer next week when their first release together, a coffee-inspired sneaker, drops. The footwear brand didn’t offer too many specifics on the extent of the partnership in its Thursday announcement, simply saying the…

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