Adidas will kick of a long-term creative partnership with the Grammy-nominated performer next week when their first release together, a coffee-inspired sneaker, drops. The footwear brand didn’t offer too many specifics on the extent of the partnership in its Thursday announcement, simply saying the pair will “work on a number of collaborative projects and product drops over the coming seasons.”
“I have always loved sneakers since I was a kid,” Bad Bunny said in a statement. “They were the essential detail of the style I wanted and the look I wanted to have depending on what I was going to do that day…. It’s something that defines you and at the same time it brings people together. Ultimately, it’s what accompanies you and adds style as you walk the path you choose to take. Today, it feels great to create my own design with people who I share the same sentiment. It feels amazing knowing that my next steps will be in my own sneakers.
Bad Bunny’s first release with the German footwear company takes on the Adidas Originals Forum Buckle Low. Dubbed “The First Café,” the performer’s interpretation of the classic court sneaker draws its inspiration from “the essential cup of coffee that starts the artist’s daily routine,” Adidas said. The unique silhouette features a leather upper with suede overlays, as well as a distinctive buckle fastening.
Those living in Bad Bunny’s home territory, Puerto Rico, can order the “The First Café” Forum Buckle Low through Uber Eats starting Wednesday. The shoe will release the same day on Adidas’ Confirmed app in Europe and the United States and at select global retailers.
As part of Adidas’ partnership with Bad Bunny, the company will distribute shoes to low-income communities in need.
Bad Bunny’s upcoming Adidas sneaker is not the musician’s first brush with footwear design. In September, Crocs released—and quickly sold out—the Bad Bunny x Crocs Classic Clog as part of its global Come As You Are campaign celebrating uniqueness and individual style. The all-white silhouette came adorned with glow-in-the-dark Jibbitz charms inspired by the childhood bedrooms of many kids growing up in the early aughts.