Love—love of one’s self, specifically—is at the center of the Ivy Heart line, Adidas said. The collection is filled with red, a color that is associated with love and romance in the West and good fortune and joy in the East, the company noted.
“Wherever you are, it’s clear that this color represents positivity,” Adidas said. “The concept is centered around bringing people together from all different backgrounds through this one color that’s sentimental to so many.”
The campaign features a diverse cast of models, including actress and model Karrueche Tran, model and actor Tyson Beckford, singer-songwriter Troye Sivan, model and actress Shu Pei and actress and comedian Naomi Watanabe. Beyoncé herself did not appear in any of Ivy Heart’s promotional materials and the 28-time Grammy winner has yet to post about the release on her Instagram.
The collection will offer five footwear styles, including a new, off-white iteration of Adidas’ classic Stan Smith with a rubber-dipped midsole. It will also introduce a new silhouette, a mule inspired by Adidas’ Superstar sneaker that it has dubbed the IVP Superstar Plim. Other footwear options will include a new colorway of the IVP Savage, an IVP swim slide and a candy-pink Ultraboost. Prices range from $50 for the slides to $200 for the Ultraboost sneakers.
Thirty apparel options feature in the Ivy Heart collection. Highlights include a velour dress and tracksuit, a faux-latex puffer and, at the furthest end of the price range, a $300 sequin duster. The capsule also offers 10 accessories, including a five-panel hat and a clutch.
Like prior collections, Ivy Heart will come in inclusive sizing. The line will debut on Adidas’ website Feb. 9 and in select stores globally Feb. 10.
Just over two years have passed since Adidas and Ivy Park released their first collection together in January 2020. Though the pair released just one more collab in the year that followed, that pace has picked up dramatically of late. After dropping the cowboy-themed Ivy Park Rodeo line in August, only three months passed before Adidas and Ivy Park released a collection with the fitness platform Peloton. The expansive Halls of Ivy collection—the line included 89 apparel styles—dropped the following month. Ivy Heart will arrive exactly two months later.