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Adidas App Ensures Sneakerheads Never Miss a Drop

With pent-up demand, speed to market has never been more important. But port congestion, tariff impacts, the Uyghur crackdown and Covid uncertainty is making it difficult to restock the racks. Join Sourcing Journal on July 8 at 2 pm ET to learn how to sidestep the worst of the logistics roadblocks.

Fans of the Three Stripes now have a way to remain constantly connected—and apprised of the latest drop. Adidas announced the launch of its new app, Confirmed, this week, giving users exclusive access to new product and content from the brand’s innovators and collaborators. The community focused hub offers a carefully curated assortment of streetwear,…

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