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Could Adidas’ Possible Reebok Sale Make Room for Allbirds Acquisition?

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Adidas is exploring a sale of its Reebok brand, Bloomberg reported Thursday. But while a potential sale would change the dynamic of the footwear industry, it brings one pressing question to light: Could Adidas be gearing up to acquire that Bay Area bastion of sustainable footwearAllbirds? The German athleticwear and footwear brand hasn’t been shy…

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