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Could Adidas’ Possible Reebok Sale Make Room for Allbirds Acquisition?

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Adidas is exploring a sale of its Reebok brand, Bloomberg reported Thursday. But while a potential sale would change the dynamic of the footwear industry, it brings one pressing question to light: Could Adidas be gearing up to acquire that Bay Area bastion of sustainable footwearAllbirds? The German athleticwear and footwear brand hasn’t been shy…

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