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Could Adidas’ Possible Reebok Sale Make Room for Allbirds Acquisition?

Join Cotton Incorporated, Lectra, Accelerating Circularity, Public Habit and more on July 15 for Sourcing Journal's virtual Sustainability FAQs workshop to pull back the curtain on the circularity, traceability, net zero and inventory reduction concepts that could transform your business.

Adidas is exploring a sale of its Reebok brand, Bloomberg reported Thursday. But while a potential sale would change the dynamic of the footwear industry, it brings one pressing question to light: Could Adidas be gearing up to acquire that Bay Area bastion of sustainable footwearAllbirds? The German athleticwear and footwear brand hasn’t been shy…

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