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Could Adidas’ Possible Reebok Sale Make Room for Allbirds Acquisition?

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Adidas is exploring a sale of its Reebok brand, Bloomberg reported Thursday. But while a potential sale would change the dynamic of the footwear industry, it brings one pressing question to light: Could Adidas be gearing up to acquire that Bay Area bastion of sustainable footwearAllbirds? The German athleticwear and footwear brand hasn’t been shy…

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