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‘It’s Not Easy Being Green’ in Stan Smith/Disney Drop

When it comes to sustainability, there is no way forward without a plan. Attend our in-person “Sustainability Summit: Road to 2030” June 1 in NYC. Learn from the industry’s best and brightest, and network to create those necessary partnerships!

Adidas, on a mission to use only recycled polyester by 2024, introduced two new recycled materials last year: Primeblue and Primegreen. Since then, the technologies have been featured in product releases across the board, from face masks and activewear to classic footwear silhouettes. In January, the brand announced the launch of Stan Smith, Forever. The…

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