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‘It’s Not Easy Being Green’ in Stan Smith/Disney Drop

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Adidas, on a mission to use only recycled polyester by 2024, introduced two new recycled materials last year: Primeblue and Primegreen. Since then, the technologies have been featured in product releases across the board, from face masks and activewear to classic footwear silhouettes. In January, the brand announced the launch of Stan Smith, Forever. The…

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