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It’s Official: Adidas Starts Process to Shed Reebok

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Adidas is officially on the road to breaking up with Reebok. The German athletic giant has concluded its assessment of strategic alternatives for its struggling Reebok brand ahead of schedule, ultimately deciding to start the formal process to divest the footwear-focused company, which it bought for $3.8 billion in 2006. Adidas was expected to announce…

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