Adidas and Stella McCartney have agreed to extend their long-term partnership until 2020. McCartney will also serve for a second time as creative director for the Adidas Team GB kit at the Rio 2016 Olympics.
The Adidas by Stella McCartney line celebrated its 10th anniversary in 2015. Since launching in 2005, the range of style-conscious performance apparel and footwear for women has expanded to 70 countries and includes two seasonal collections a year.
In January 2015, Adidas StellaSport was rolled out to attract a younger female consumer with bolder branding, creative color palette and modern prints.
Brian Grevy, Adidas general manager training, stated, “In extending the partnership, we continue to empower the female athlete in her quest for technically advanced sports products, without compromising on style. Together, we have developed two lines with strong identities that women love and rely on.”