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Adidas and Fear of God Founder Want to ‘Change the Face’ of Basketball

Supply chain woes and soaring prices defined the past year. What lies ahead? Read the 2022 Sourcing Report for a deep global dive, plus expert insights on navigating the sourcing roller coaster.

Fear of God and its owner and founder Jerry Lorenzo have traded in their partnership with Nike for an alliance with Adidas. The partnership, announced Tuesday, will go far beyond the occasional collaborative capsule, instead tasking Lorenzo with driving the creative and business strategy for Adidas Basketball globally. “The alliance challenges and exists beyond traditional…

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