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Adidas Futurecraft Unveils Robotic Textile Tech for ‘Coded’ Sneaker Design

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Adidas has found a new way to bring data in the shoe design equation, unveiling the Strung textile technology as part of its efforts to build out a new sneaker concept, the Futurecraft.Strung. The Strung technology is a robotic textile and creation process enabling the Adidas Futurecraft team to input athlete data into the precision…

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