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Adidas Futurecraft Unveils Robotic Textile Tech for ‘Coded’ Sneaker Design

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Adidas has found a new way to bring data in the shoe design equation, unveiling the Strung textile technology as part of its efforts to build out a new sneaker concept, the Futurecraft.Strung. The Strung technology is a robotic textile and creation process enabling the Adidas Futurecraft team to input athlete data into the precision…

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