Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user
You will be redirected back to your article in seconds

Adidas Just Melted Down Old Futurecraft.Loop Shoes to Make New Ones

Thank you for joining Sourcing Journal & industry leaders at our SOURCING SUMMIT NY, as we discussed the most pressing issues of the day. View the Summit on demand through Jan. 2, and stay tuned for the upcoming Companion Report.

Months after Adidas presented its 100 percent recyclable sneaker to a test group of 200 “creators,” the sportswear giant has reclaimed the shoes, deconstructed, melted down and rebuilt them for their second—”but far from final”—use. This month, Adidas will be introducing Futurecraft.Loop Generation 2 and sending the shoes back to the test group for another…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands