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Adidas Just Melted Down Old Futurecraft.Loop Shoes to Make New Ones

Join SJ July 29 at 11 am for a webinar focused on the infrastructure and resources the industry needs to bring post-consumer textile recycling to scale.

Months after Adidas presented its 100 percent recyclable sneaker to a test group of 200 “creators,” the sportswear giant has reclaimed the shoes, deconstructed, melted down and rebuilt them for their second—”but far from final”—use. This month, Adidas will be introducing Futurecraft.Loop Generation 2 and sending the shoes back to the test group for another…

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