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Adidas Just Melted Down Old Futurecraft.Loop Shoes to Make New Ones

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

Months after Adidas presented its 100 percent recyclable sneaker to a test group of 200 “creators,” the sportswear giant has reclaimed the shoes, deconstructed, melted down and rebuilt them for their second—”but far from final”—use. This month, Adidas will be introducing Futurecraft.Loop Generation 2 and sending the shoes back to the test group for another…

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