Adidas Group’s Greater China subsidiary achieved its target of 2 billion euros, or $2.18 billion, in net sales for 2015, marking the company’s highest ever annual sales in the region.
Greater China is the second-largest market for the Adidas Group globally. In the first nine months of 2015, sales in Greater China grew 18.4% compared to 2014.
“I’m proud of our consistent delivery of innovative products and engaging marketing campaigns. This solid financial result is a reflection of our success in Greater China,” said Colin Currie, Adidas Group Greater China managing director.
Adidas is looking to further expand its reach in China, where it claims it is already the #1 sports style brand and the #1 sports casual brand in the country. The company’s new 5-year game plan, dubbed “Creating the New”, aims to make Adidas the “best sports brand” overall in China by 2020 by focusing on Adidas’ five biggest categories: men’s, women’s, football, kids and Originals. The plan will chart the path of the company’s continued growth as Adidas seeks to meet the demands of China’s burgeoning middle class who are placing a higher emphasis on quality of life experiences and the needs of a nation with an ignited interest in sports.