The luxury label first unveiled the colorful collab in February during its “Exquisite Gucci” fashion show—a play on the parlor game “Exquisite Corpse.” A look book released last month provided a more in-depth preview of the cross-category selection, portraying what Adidas described as the “kaleidoscopic aesthetic of [Gucci creative director] Alessandro Michele.”
The selection combines the Gucci GG monogram and Interlocking G marks with the Adidas Trefoil in colorful prints and on jacquard fabrics. Ready-to-wear pieces “echo the sporting attire of decades past,” and conventionally formal pieces like leather heels, suede loafers and silk scarves “are marked with casual codes,” Adidas said. The collection also encompasses numerous accessories, including a $19,500 golf bag.
The collection will be distributed through “designated stores,” on Gucci’s website and through “ephemeral” Gucci popups. A dedicated product selection will also be available on the Adidas Confirmed app.
So far, 15 of the 18 items available on Confirmed have sold out, including an $850 jersey tee, a $2,400 jacquard jacket and a $3,750 shoulder bag. Additional pieces—$1,400 sweatpants and jogging pants, a $2,100 light pink jumpsuit and a $2,980 reversible jacket, for example—are scheduled to hit the app on June 14 and 28 and July 7 and 28. The first footwear styles, all variations on the Adidas Gazelle silhouette, including a platform sneaker, won’t arrive until next month.
Gucci’s own website, however, is currently offering a much broader selection of items, including pieces Confirmed has scheduled for a later release date and many the app does not list. The more than 100 exclusive products include clogs, platform sandals, pumps, loafers and slippers, as well as a variety of apparel and accessories.
Last month, Adidas announced a “new partnership” with Gucci’s fellow Kering brand Balenciaga. The inaugural collection was showcased at the label’s New York City Spring 2023 show. The 33-piece line—Adidas said it was inspired by the late ‘90s and early 2000s—was available on Balenciaga’s site for just one week.
On Saturday, Adidas dropped a collection with another fashion collaborator, Wales Bonner. The Spring Summer 2022 collection focuses on styles from the ‘70s and ‘80s and draws on the music and photography of the West African country Burkina Faso. The lineup includes athletic jacquard knitwear and a “Seventies-inspired take” on Adidas’ WB Track Top and Track Pants, as well as two “elevated riffs” on the brand’s Country sneaker.
Adidas’ latest running style leans into cushioning
On Wednesday, Adidas launched the Adistar CS, a sneaker designed with extra cushioning and support—the CS stands for Cushioned Support—to “help runners explore their distance potential,” it said.
The running shoe features a dual-density midsole, a 6mm drop from heel to toe, rocker geometry and an internal upper support cage. The increased cushioning, it noted, was designed to provide comfort and support for long, slow runs. Its upper, a mono-mesh material made in part with Parley Ocean Plastic, was designed for breathability and lockdown in “key zones,” it added.
“Sport isn’t all about speed—we recognise how important it is to help runners with longer distances and recovery runs too,” Niklas Nester, global product manager of running footwear, said in a statement. “The increased support and stability of the Adistar CS are ideal features for those trying to perfect their long-distance runs, as well as runners looking to recover their bodies and minds with a slower paced session.”
The $160 sneaker is available on Adidas’ website and at select Adidas stores.