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Adidas Introduces Plan to Accelerate Growth Through 2020

At its Investor Day, Thursday, in Herzogenaurach, Germany, the Adidas Group introduced its new strategic business plan to be followed until 2020. The strategy, based on the mantra “creating the new,” is designed to improve growth by significantly increasing brand desirability.

Adidas’ new plan is centered around three major strategic choices: speed, cities and open source.

Read more at Sourcing Journal.