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Adidas Helps Beyoncé Revive Ivy Park With Gender-Neutral Athleisure Capsule

Beyoncé’s Ivy Park brand is back with a new gender-neutral capsule of athleisure apparel and footwear in collaboration with Adidas following a messy split with U.K. retailer, Topshop.

The new collection will feature a range of gender-neutral apparel that is described as a “glimpse into what performance wear can be.” Ivy Park x Adidas will be available beginning Jan. 18 through the Adidas website and at select retailers.

Garments in the capsule will be available in sizes XS to XL and will retail between $25 for accessories and $250 for outerwear.

“Adidas is the creator’s brand and has always championed the creative mindset,” Torben Schumacher, general manager of Adidas Originals and style, said in a statement. “With Beyoncé, we have the shared goal of putting creativity at the forefront of everything we do to go beyond what we’ve done before and create something entirely new.”

The relationship Adidas is building with Ivy Park was forged to champion “inclusivity, community and diversity.” The capsule will also be the first to feature Ivy Park footwear, thanks to Adidas’ prowess in the sneaker arena.

Four sneaker styles will launch with the collaboration, each a reinterpretation of classic Adidas silhouettes with statement-making colorways like “solar orange,” maroon and cream.

Beyonce's Ivy Park brand has relaunched with a new apparel and footwear collaboration with Adidas after cutting ties with TopShop
Ivy Park x Adidas footwear will play on classic Adidas styles. Mason Poole/Parkwood Entertainment

“The first Adidas x Ivy Park collection unites the vision of Beyoncé with Adidas’ expertise and authenticity in sport and innovative design; the undeniable work ethic and steadfast point of view of Beyoncé shows through in every detail within the collection,” Schumacher said.

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The capsule will also include utilitarian jumpsuits, cargo pants, hoodies, cycling shorts, dresses, coats, sports bras and accessories like bags and backpacks. Each piece is designed to have multiple functions, placing a premium on versatile apparel that can be worn “on the field…or on the street.”

This will be the first collaboration for Ivy Park following its acquisition by Parkwood Entertainment, a Beyoncé-founded production company, when its relationship with Topshop fell apart. According to the BBC, Parkwood Entertainment bought out the shares owned by Arcadia Group, Topshop’s parent company, when allegations of sexual misconduct and racial bullying were directed at the group’s chairman, Sir Philip Green.

At the time, Ivy Park had been in discussions with Arcadia for almost a year and would allow the Topshop owner to fulfill existing orders following Parkwood’s acquisition. Green “categorically and wholly” denied the misconduct allegations, according to the BBC report.

In another incident, Green was also charged with inappropriately touching a pilates instructor in the United States in May.

Adidas said it respects the fact that Beyoncé has full ownership of Ivy Park and salutes her as one of the first black women to be the sole owner of an athleisure brand.

“It is a dream come true to re-launch Ivy Park as the sole owner,” Beyoncé said. “My team has worked hard with the Adidas team in bringing my vision to life for this first collection and I am grateful and proud. From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly.”