This Lunar New Year, Adidas is celebrating the Year of the Ox with an assortment of sustainable options.
The footwear giant’s festive collection updates its Ultraboost DNA running shoe with Primeblue, a recycled material it introduced last year made with upcycled Parley ocean plastic pollution. In honor of the holiday, a collage of auspicious symbols and creatures from Chinese culture decorate the brand’s classic three stripes. Additionally, a red label on the back of the shoe recalls the crimson envelopes passed around at Chinese New Year. The sneaker comes in a red and a black colorway.
In the Lunar New Year collection’s apparel range, a pair of warm pants sporting festive ox graphics is made with Adidas’ recycled polyester Primegreen material. A sweat dress sporting an allover holiday print and a red crew sweatshirt support sustainable cotton farming, it added.
Adidas launched a festive Lunar New Year collection.
The holiday capsule offers a range of other festive options. In footwear, Adidas’ Superstar, D Rose 11 and Dame 7 all receive Lunar New Year updates. The collection also includes jackets, hoodies, sweatpants and T-shirts, all with holiday designs.
Adidas collab brings throwback designs to skateboarding
On Wednesday, Adidas’ skateboarding division unveiled the second installment of its F***ing Awesome (FA) collaborative collection. A dual-season apparel and footwear series created with FA founder Jason Dill, the lineup fuses “the eclectic aesthetic of the renowned skateboarding label with Adidas’ heritage design,” Adidas said.
Inspired by vintage American workwear, sportswear and the footwear brand’s archival silhouettes, the new capsule features a fishing jacket and pant accented with custom Adidas mountain and FA detailing. The jacket comes equipped with a packable poncho, while the fishing pants comes with a custom tote bag. A packable fishing hat rounds out the outfit, and plays into the current uptick in interest around outdoor activities.
Adidas’ collaboration with F***ing Awesome includes a fishing pant and jacket.
Meanwhile, a liner jacket combines American vintage style with sports vigor. The piece highlights Dill’s artwork on both back and front panels, while the inside liner blends in an FA repeater logo.
Other items in the collection include an ‘80s-inspired block tracksuit, a jacquard jersey and short set made with recycled polyester, water-repellant technical pants and a striped tee.
The collaboration offers two new footwear models: Experiment 1 and Experiment 2. The former starts with an indoor court sneaker, then adds a soccer inspiration to the upper. Rendered in white, navy and royal blue, the throwback shoe references archival Adidas designs, such as serrated details. Experiment 2 draws its inspiration from the brand’s basketball shoes of the ‘80s and ‘90s. The allover white design includes perforated details for breathability, as well as layered overlays on a smooth leather upper.
The Adidas Skateboarding x F***ing Awesome collection became available on FA’s website Wednesday and will hit Adidas’ online store Saturday.
Adidas unveils ‘significant update’ in soccer cleats
On Tuesday, Adidas revealed the Copa Sense, describing it as a “significant update” to the brand’s Copa soccer cleat franchise. The design includes several new innovations which together “deliver an enhanced feel and optimum touch for the wearer,” it said.
Adidas’ Copa Sense provides a “significant update” to the brand’s Copa line.
After mapping a variety of different sole shapes to understand where the foot connected most with the ball, Adidas designers came up with “Sensepods.” The innovation fills in the negative space around the ankle and Achilles by placing foam elements within the inside of the heel, creating “a seamless connection between boot and foot,” the brand said.
The shoe, crafted with kangaroo leather that a new bill strives to ban, also adds “Touchpods” and “Softstuds” to the Copa design. The former, placed on the medial and lateral sides of the boot, absorbs impact energy off the ball. The latter injects softer material into two medial forefoot studs so they can bend upon impact with the ball.
The Copa Sense features a classic-look upper designed to mold to the shape of the foot, reduce water absorption and improve flexibility. The collar, engineered to follow the shape of the ankle, is slightly rotated and opened to the lateral side.
According to Adidas, the Copa Sense will be worn by global football players, including Paulo Dybala, Melanie Leupolz, Jude Bellingham and Martina Rosucci.
Adidas celebrates International Women’s Day
Ahead of International Women’s Day on March 8, Adidas is highlighting several new collections created by female designers.
Adidas and Stella McCartney’s Future Playground collection features a wealth of floral prints.
Stella McCartney’s floral-infused Future Playground collection is fabricated with recycled materials throughout, including Primegreen in the matching True Purpose Long Sleeve Top and Tights; Primeblue in a slip-on rendition of Adidas’ Ultraboost X; and a 100 percent recycled lightweight parka.
The brand’s collaboration with HER Studio London applies a range of lively prints for a broad collection of floral track jackets and pants, T-shirts, dresses, hoodies and sweaters. The footwear selection includes new colorways of Adidas’ Superstar and NMD_R1 silhouettes, as well as several options in infant and toddler, children and youth sizing.
Adidas also recently teamed up with the New York-based artist Jordan E. Moss to release the Don’t Rest Jem Training Bra and Believe This Jem Training Tights. The matching set is made with recycled polyester and features a colorful plant print.
