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Year of the Ox Inspires Adidas’ Lunar New Year Drop

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

This Lunar New Year, Adidas is celebrating the Year of the Ox with an assortment of sustainable options. The footwear giant’s festive collection updates its Ultraboost DNA running shoe with Primeblue, a recycled material it introduced last year made with upcycled Parley ocean plastic pollution. In honor of the holiday, a collage of auspicious symbols…

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