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Adidas’ Latest Metaverse Experiment Mixes Digital Try-On and Bizarre Avatars

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Adidas is bringing its Ozworld sneakers to the metaverse thanks to a “landmark partnership” with the avatar creation platform Ready Player Me. The digital experience will use a custom personality quiz to generate avatars that are interoperable across more than 1,500 apps and games. These alter egos will also offer users a means to digitally…

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