Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Adidas Lifts the Veil on NFT Strategy With ‘Into the Metaverse’ Drop

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Adidas lifted the veil on its metaverse ambitions in a major way Thursday. The footwear giant has been hinting for weeks that something big was in the pipeline. A little less than a month ago, it launched a POAP—a Proof of Attendance Protocol is a digital token that can be distributed as a way to…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!