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Adidas and Lego Channel Childhood Nostalgia With Latest Sneaker Drop

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

Adidas is launching its latest installment of this year’s A-ZX series with an unlikely partner—Lego. The new limited-edition shoe is the companies’ collaborative take on the Adidas ZX8000 silhouette, and the latest tribute to the Adidas ZX, which was released in 1984 as the footwear brand’s first-ever running shoe. Promoting the notion that “you’re never…

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