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At Adidas Outdoor, Function is Back in Fashion

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

An interesting phenomenon has crept into the outdoor footwear space over the past few years, Greg Thomsen, the chief outdoor officer for Adidas Outdoor USA told Sourcing Journal at the brand’s SoHo showroom last week. “Outdoor is now kind of fashion,” Thomsen said, explaining why the newest crop of outdoor silhouettes from Adidas’ outdoor branch…

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