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At Adidas Outdoor, Function is Back in Fashion

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An interesting phenomenon has crept into the outdoor footwear space over the past few years, Greg Thomsen, the chief outdoor officer for Adidas Outdoor USA told Sourcing Journal at the brand’s SoHo showroom last week. “Outdoor is now kind of fashion,” Thomsen said, explaining why the newest crop of outdoor silhouettes from Adidas’ outdoor branch…

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