Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

At Adidas Outdoor, Function is Back in Fashion

Join Isko and Rivet magazine on June 3 at 11 am ET for REFASHIONED, a roundtable discussion on the denim industry’s new normal, from concept to consumer.

An interesting phenomenon has crept into the outdoor footwear space over the past few years, Greg Thomsen, the chief outdoor officer for Adidas Outdoor USA told Sourcing Journal at the brand’s SoHo showroom last week. “Outdoor is now kind of fashion,” Thomsen said, explaining why the newest crop of outdoor silhouettes from Adidas’ outdoor branch…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!