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Adidas Collabs With Grammy Winners, Elite Runners

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Beyoncé and Bad Bunny are not the only Grammy winners releasing an Adidas collaboration this month. “Happy” hitmaker Pharrell Williams joins them next week with the debut of his all-new sneaker silhouette, the Humanrace Sičhona. The shoe—”designed to capture the feeling of being connected to the earth beneath you”—borrows its name, Sičhona, from the Indigenous…

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