The Grammy-nominated rapper shared four images of himself in all-white Adidas Originals Forum sneakers Monday. He offered no details except for the one-word caption “PRA-DI-DAS?” Prada’s name can be read on one of the shoes’ tongues and a zippered pouch sitting atop the laces looks to sport Prada branding. The post has received more than 2 million likes and approving comments from Jerry Lorenzo and Rihanna.
Adidas and Prada released their first shoe together, a Superstar sneaker, in December 2019, nearly two years ago. The pair dropped additional Superstar colorways the following September. Their first silhouette together, the A+P Luna Rossa 21, arrived months later in December. And in July, they cooked up two additional colorways of their original high-end sneakers.
The nature of Rocky’s involvement in their latest drop remains unclear. Though he is not particularly known for his affinity for Adidas sneakers, his love for high fashion runs deep. In 2019, he went so far as to tap Prada to design custom outfits for his 2019 Injured Generation tour. Since then, the luxury label has brought on as co-creative director Raf Simons, a designer Rocky has referenced by name in at least five different songs, including 2017’s “RAF.”
The former Under Armour partner is no stranger to footwear collaborations. Just this summer, he—for his first release as Pacsun guest artistic director—teamed up with Russell Athletic and Vans to design a footwear and apparel collection that included two new iterations of the skate brand’s Old Skool silhouette.
When asked for a comment, an Adidas representative said the company did not have any information to share at this time.
Though professional athletes have channeled their influence into sneaker collaborations, star musicians are increasingly moving into—and, in the case of Kanye West’s hit Yeezy brand, dominating—the space. Just last month, Adidas debuted new styles from “Dakiti” singer Bad Bunny, “Happy” hitmaker Pharrell Williams and 28-time Grammy winner Beyoncé.