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Nike, Adidas and Puma Unveil New Boots for the Beautiful Game

Join us March 24 at 11 am EST for the Trust Through Traceability webinar to learn the benefits and limitations of certifications and standards and how the latest innovations aim to verify product provenance and protect brands in today’s callout culture.

Puma’s latest Neymar collaboration, released Thursday, will face competition from Adidas and Nike as the fellow footwear giants drop boots of their own with the help of some of global football’s most famous faces. Adidas dropped the latest entry in its decades-old Predator range Tuesday. Dubbed Predator Freak, the updated shoe design features 360-degree coverage…

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